Disney's Cinderella UPDATE

Over the past two months, Disney's Cinderella is becoming more and more talked about in the media as it is quickly approaching its release date (27th March 2015 in UK). The main key happenings are:

• Advance ticket sales outpace last year's 'Maleficent' 
• The luxury make up brand 'MAC' released a  17 piece collection inspired by Cinderella. All products are encased in powder blue packaging, with the iconic Cinderella logo and are named after Cinderella themed things. Such as:

1. 'Evil Step- Mother' eye pigment
2. Lipstick in the shade 'Royal Ball'
3. 'Stroke of Midnight' eyeshadow palette
4. Lipglass' in the shade 'Glass Slipper' and 'Happily Ever After'

Disney's choice of teaming up with a make up brand allows the film to entice a wider age range         of audience.

• The American dress company, Ashdon inc, announce their Disney Cinderella 'Forever  Enchanted' keepsake gown and prom dress collection with up to 50 different styles of dresses. Again, this is Disney creating a wider audience, reaching out to teenagers as prom tends to occur at 'high school'. 
• Finally, on 11th February, a second exclusive trailer was released in the US, piquing the audience's interests and making sure the film is still widely acknowledged in the media.

The fact that Disney are releasing synergy across many different forms, is creating a wider audience who wish to watch the film.

Advertising Disney's Cinderella 2015

The release of Disney's Cinderella is just two months away so I've looked into how Disney have advertised their new film to attract an audience.

The first official trailer made an appearance on 15th May 2014. This trailer was only a minute long and showed no footage from the film but instead, a glass slipper is slowly revealed. This gave a clue as the glass slipper is always associated with the Cinderella story.






The second official trailer contained footage of the film and was two and a half  minutes long. This was shown for the first time on 'Good Morning America' on 19th November 2014. However, two days before it was shown, a 15 second teaser-trailer was shown. This had a positive impact for Disney as over 5.6 million people watch Good Morning America everyday.

Disney also created an official poster, which was also released on 19th November 2014. The poster features Lily James who plays the role of Cinderella.

Within the first 24 hours of the official trailer being aired on TV and the poster being released the trailer had been viewed 4.2 million times on YouTube and 33 million times on Facebook. This is the highest amount of views Disney alone has ever had, except Marvel films.

Another official trailer was released on 1st January 2015.

Disney Cinderella 2015 UK Trailer

Whilst researching the Disney film set to come out, Cinderella, in 2015, we came across two trailers; one for the UK and one for the US. I have embedded the UK trailer which can be found on the Disney UK YouTube channel.

According to IMDb (http://www.imdb.com/title/tt1661199/releaseinfo?ref_=tt_dt_dt) the film is due to be released in UK cinemas on 27th March 2015. This film is a particularly interesting case study for us because, although it is an American film made by Disney, the filming locations are all in the UK and the actors are mostly British or Australian actors such as Helen Bonham - Carter (Harry Potter, The King's Speech), Cate Blanchett (The Hobbit) and Lily James (Downton Abbey) and Richard Madden (Game of Thrones) - all hits in the USA as well as the UK.

We're going to be spending the next few months looking at how Disney markets and advertises this film to a UK audience. Today we looked at Twitter to see what atmosphere has been created about this film. The use of #Cinderella2015 is very common.

The first thing we noticed was #FrozenFever, this is a short film which will be shown before Cinderella on its first showing in the cinema. This creates synergy for the Disney brand.

Disney Prezi

My classmates and I created a Prezi all about Disney. We looked at the four most successful elements that make Disney; their media networks, consumer products, parks and resorts and studio entertainment.  Disney was founded in 1923 by Walt Disney and was the biggest film production company of the time, and still is. Its success is due to Disney keeping up with the newest of technology and providing entertainment for a wide range of audiences, it's not just for children anymore.