Whilst researching the Disney film set to come out, Cinderella, in 2015, we came across two trailers; one for the UK and one for the US. I have embedded the UK trailer which can be found on the Disney UK YouTube channel.
According to IMDb (http://www.imdb.com/title/tt1661199/releaseinfo?ref_=tt_dt_dt) the film is due to be released in UK cinemas on 27th March 2015. This film is a particularly interesting case study for us because, although it is an American film made by Disney, the filming locations are all in the UK and the actors are mostly British or Australian actors such as Helen Bonham - Carter (Harry Potter, The King's Speech), Cate Blanchett (The Hobbit) and Lily James (Downton Abbey) and Richard Madden (Game of Thrones) - all hits in the USA as well as the UK.
We're going to be spending the next few months looking at how Disney markets and advertises this film to a UK audience. Today we looked at Twitter to see what atmosphere has been created about this film. The use of #Cinderella2015 is very common.
The first thing we noticed was #FrozenFever, this is a short film which will be shown before Cinderella on its first showing in the cinema. This creates synergy for the Disney brand.
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