The first official trailer made an appearance on 15th May 2014. This trailer was only a minute long and showed no footage from the film but instead, a glass slipper is slowly revealed. This gave a clue as the glass slipper is always associated with the Cinderella story.
The second official trailer contained footage of the film and was two and a half minutes long. This was shown for the first time on 'Good Morning America' on 19th November 2014. However, two days before it was shown, a 15 second teaser-trailer was shown. This had a positive impact for Disney as over 5.6 million people watch Good Morning America everyday.
Disney also created an official poster, which was also released on 19th November 2014. The poster features Lily James who plays the role of Cinderella.
Within the first 24 hours of the official trailer being aired on TV and the poster being released the trailer had been viewed 4.2 million times on YouTube and 33 million times on Facebook. This is the highest amount of views Disney alone has ever had, except Marvel films.
Another official trailer was released on 1st January 2015.
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