Disney's Cinderella UPDATE

Over the past two months, Disney's Cinderella is becoming more and more talked about in the media as it is quickly approaching its release date (27th March 2015 in UK). The main key happenings are:

• Advance ticket sales outpace last year's 'Maleficent' 
• The luxury make up brand 'MAC' released a  17 piece collection inspired by Cinderella. All products are encased in powder blue packaging, with the iconic Cinderella logo and are named after Cinderella themed things. Such as:

1. 'Evil Step- Mother' eye pigment
2. Lipstick in the shade 'Royal Ball'
3. 'Stroke of Midnight' eyeshadow palette
4. Lipglass' in the shade 'Glass Slipper' and 'Happily Ever After'

Disney's choice of teaming up with a make up brand allows the film to entice a wider age range         of audience.

• The American dress company, Ashdon inc, announce their Disney Cinderella 'Forever  Enchanted' keepsake gown and prom dress collection with up to 50 different styles of dresses. Again, this is Disney creating a wider audience, reaching out to teenagers as prom tends to occur at 'high school'. 
• Finally, on 11th February, a second exclusive trailer was released in the US, piquing the audience's interests and making sure the film is still widely acknowledged in the media.

The fact that Disney are releasing synergy across many different forms, is creating a wider audience who wish to watch the film.