In order to attract our target audience (predominantly teenage girls), it would be ideal to advertise our film opening on various social media websites such as Twitter, Facebook and Youtube, which are popular and regularly used amongst teens in our modern society.
Since it's initial release youtube has gained an average of 1 billion users per month. Therefore, it would be appropriate to upload and share our film opening on their website. Additionally, the use of tags can promote and spread the appearance of our film opening on different pages.
Furthermore, Twitter has 288 million active users per month and 500 million tweets sent per day. As seen with Disney's most recent release of the live action film Cinderella, their twitter page gained 47,000 followers who were eager to receive updates about the film's release.
In order to spread awareness it would be ideal to make a twitter page for our Film, and to tweet updates about the progress of the film and its release date.
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