Evaluation Question 4 - Part One

Who would be the audience for your media product? 

We took a psychographic profile of our audience, this was the result: 

Showing Viewers Our Film Opening

This picture illustrates a psychographic profile of our ideal chick flick audience, which we found out through a focus group, we know from our internet research and past experiences that a majority of chick flick audience's are teenage girls aged 14-18. 

To find out what our target audience thought of our rough edit, we asked a group of girls from our school, aged between 14 - 18 years old, to watch our film opening and give us constructive criticism so we could improve the opening for our target age range. We asked them to fill out this form anonymously:

After showing our rough cut of the film, we found that most people commented on how repetitive the music was, however most people put a 4 for question 1 on how effective our film opening was and so we could tell that we had targeted our audience successfully due to the high score they gave us.  

We also interviewed a 17 year old viewer after watching our film opening to find out whether she might be part of our ideal target audience:



She really identified with our chick flick, and even wanted to find out what happens later on in the film! Knowing that we had found a really good example of our target audience, we were then able to act on her feedback and make some final changes. Now with more upbeat music and various sound edits we believe our film opening is far more successful.