Chick Flick Target Audience

We got together a focus group of girls aged 14-18 and asked them the following questions:

• What is your favourite TV programme?
• Who are you favourite celebrities?
• What are your hobbies?
• Where do you shop?
• What form(s) of social media do you use?
• What are/is your favourite film(s)?
• Favourite genre/type of music?

Asking them these questions allowed us to piece together our stereotypical audience member for our chick flick opening. We created a poster to show the most common feedback we received: