Evaluation Question 5

How did you attract/address your audience?

In order to attract our target audience (predominantly teenage girls), it would be ideal to advertise our film opening on various social media websites such as Twitter, Facebook and Youtube, which are popular and regularly used amongst teens in our modern society. 

Since it's initial release youtube has gained an average of 1 billion users per month. Therefore, it would be appropriate to upload and share our film opening on their website. Additionally, the use of tags can promote and spread the appearance of our film opening on different pages.  

Furthermore, Twitter has 288 million active users per month and 500 million tweets sent per day. As seen with Disney's most recent release of the live action film Cinderella, their twitter page gained 47,000 followers who were eager to receive updates about the film's release.

In order to spread awareness it would be ideal to make a twitter page for our Film, and to tweet updates about the progress of the film and its release date. 

Evaluation Question 6

What have you learnt about technologies from the process of constructing this product?

Evaluation Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 

Changes to Our Music

After the survey feedback we spent hours searching the internet for a song that would suit our film opening. We got together another focus group of our target audience and we played them a song whilst they watched the film opening and we asked for their opinions. Finally, we found a song on freeplaymusic.com that fitted the theme of our film opening perfectly! It is an upbeat girly song called 'Loving Everything I Find' and the lyrics fit perfectly too because they're all about being anything you want to be!

Green Screening For The First Time!

For our evaluation questions we wanted to incorporate as many skills as we could. We have never used a green screen before so thought we should try to use it for our fifth evaluation question.

We set up our green screen and artificial film lighting in our classroom, and placed a chair in the far left of our shot. We chose to put the chair there so we would be sat in the correct position for following the rule of thirds.  This was our filming set up:

Fortunately, green screening is very simple and this was a quick task to complete! To ensure each person could be heard we plugged in a microphone which also helped to cancel out background noise. I had the job of editing our footage and layering green screen shots on top of our film opening was exceptionally easy too! All I had to do was add the green screen shots above the original film opening on iMovie and then select 'Green/Blue Screen'. Selecting this got rid of the green background  and left only us in the shot. However, when editing I realised that a limitation was the window above our filming area which brought natural light into our shot, so you can see in some shots the creases in the green screen. But this wasn't too obvious so we decided to leave it in.

Preparation for Evaluation Question 5

For evaluation question 5 we chose to use a green screen and speak over the top of our film opening, so we could justify why we did things as they come up in the opening. We went through our film opening an analysed each aspect of it. We worked together to come up with a 'script' for each of us to say about the film opening. We printed the words off onto A3 paper and made our own auto-cue by having someone hold them up as we read them. We divided up the lines to ensure we had an equal amount to say, this is what our auto-cue looked like:

Rough Cut Survey

After showing members of our target audience our rough cut, we were pleased to see that the majority or our audience scored our film opening either a 4 or 5 out of 5 for effectiveness, this gave us the confidence that our film opening appealed to our target audience.

All of our viewers thought that our film opening was aimed at teenage girls aged 14-18, which is our ideal target audience. Most viewers also thought that the choice of actors and setting was very effective and worked well with the storyline.

We interviewed a 17 year old viewer and asked the same survey questions, this is what she said:


A common topic that was mentioned was our choice of music which is used throughout the opening. Many said it was boring and repetitive and didn't feel like it suited the type of film. Taking this into consideration, we are going to research and find a much more appropriate piece of music.